twc459, Author at Northwestern Master of Science in Communication

Meet Our New Faculty Director: Erik Nisbet

twc459 — Fri, 13 Aug 2021 14:16:30 +0000

Instead of transitioning straight from an undergraduate to a PhD program, Erik Nisbet decided to first build some professional experiences in research, strategic marketing, and branding. He joined the workforce in the late 1990s, conducting national marketing/brand management work for a corporate apparel company, as well as tracking and reporting on lodging supply data as

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Preparing for Crisis Communication and Remote Leadership

twc459 — Wed, 18 Nov 2020 20:49:16 +0000

When Jennifer Judge Hensel ’19 first began her career journey, her heart was set on journalism. But, as she helped tell stories for student newspapers, she discovered a new passion: graphic design and layout. “I wasn’t much of a reporter, but I really liked organizing information on the page,” she explains. After earning an AS

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Born to Be a Marketer

twc459 — Wed, 18 Nov 2020 16:39:48 +0000

It’s not often that children take time to examine advertising and marketing messages—but that’s exactly what Rebecca Selby ’18 did as a young girl. “I cut out magazine ads to look closer at the images and words they used,” she explains. “I’d turn magazine pages to the side to see if I could tell which

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Making Complicated Messages Easy to Understand: The Role of Today’s Communicator

twc459 — Fri, 30 Oct 2020 14:52:40 +0000

Simplifying the complex: That’s how Sonny Sultani ’11 views his role as a communicator. After earning a BA in Communication Studies from Northwestern in 2007, he began his career journey, working in engineering and sales before partnering with a family member to form SONNY+ASH, a Chicago-based augmented and virtual reality company serving the real estate

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Using Real-World Lessons to Help Students Prepare for the Future

twc459 — Thu, 22 Oct 2020 16:29:11 +0000

Art teacher. Organic caterer. Crate & Barrel recruiter. Staffing firm owner. Pat Messina’s decades of diverse experiences have not only prepared her to serve as the School of Communication’s associate director of career services, but also to offer students a unique perspective as they embark on professional journeys of their own. Networking has always played

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Applying Effective Communication Skills in the World of Biotech

twc459 — Fri, 09 Oct 2020 15:51:44 +0000

When you think of the skills needed for a career in biotech, communication may not rise to the top of the list. But, for Adam Zetter ’19, it’s exactly what he needed. His path began with a degree in molecular, cellular, and developmental biology from the University of California, Santa Cruz in 1996. His first

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Where a Graduate Degree in Communication Can Lead

twc459 — Sat, 03 Oct 2020 20:04:56 +0000

Kindred spirits: That’s what Randy Iden, faculty director for the Master of Science in Communication (MSC) program, calls the professionals who pursue an MSC at Northwestern University. Most incoming students have seen firsthand—based upon their own work experiences—how communication impacts an organization. “Externally and internally, to be part of that, is really powerful and fulfilling,”

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A Former Police Captain Making a Difference through Communication

twc459 — Fri, 19 Jun 2020 14:54:34 +0000

From a young age, Cassandra Libal ’19 knew she wanted to create change in her community. Growing up in inner-city Milwaukee, she was raised by a single mother who wasn’t able to provide financial support for higher education. To pursue her dream, she applied for a paid apprenticeship right out of high school: Milwaukee’s Police

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Improving Communication Skills to Better Serve the State of Illinois

twc459 — Mon, 08 Jun 2020 14:54:14 +0000

Marcus King ’19 has always been a leader—it just came naturally, even as a student. Before he graduated from Southern Illinois University in 2011 with a journalism/integrated marketing communications degree, he was elected by 18,000+ of his peers to serve as the undergraduate student body president. In this role, he was responsible for representing student

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Like Mother, Like Daughter: Inspiration Begets Inspiration

twc459 — Fri, 15 May 2020 17:59:31 +0000

As Jessie Pagliari (MSC ’20) was studying communications at the University of Illinois at Urbana-Champaign, she often called her mom, Rose Pagliari (MSC ’19), as she walked home from class. From interpersonal interaction to the mother/daughter dyad, Jessie wanted to share what she was learning—and communication was a topic they were both interested in and

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