Crisis has become an everyday event in organizations and the need for expertise has never been greater.
This one-day workshop features cutting-edge insights based on experience and research that will reshape how you think about crisis.
Sign up for the MSC program’s Crisis Communication Workshop to better understand the elements that are critical to successful crisis communication, while also being introduced to leading-edge perspectives drawn from theory and practice that will reinvent your crisis skills.
Opening Keynote Speaker
W. Timothy CoombsW. Timothy Coombs (PhD from Purdue University in Public Affairs and Issues Management) is a full professor in Department of Communication at Texas A&M University. Dr. Coombs researches in the area of crisis communication and his works appear in numerous academic journals. Dr. Coombs has worked with governments, corporations, and consulting firms in the U.S., Asia, and Europe on ways to improve crisis communication efforts for themselves and their clients.
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Making Crisis Communication Work
Irv ReinIrving Rein earned his PhD from the University of Pittsburgh. His primary research and teaching interests are popular culture, crisis management, and place marketing. He is currently researching the distribution and content changes affecting popular culture.
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Data Breach SimulationExperience a cyber crisis in real-time in this intense, hands-on, interactive simulation, led by crisis communication experts. Participants will work in small groups in a realistic recreation of a public crisis, incorporating the intricacies of a 21st Century media environment. Participants will use an online dashboard to simulate social media activity, interact with instructors who role-play as reporters, executives and other third-party stakeholders, and gain a deep understanding of how cyber issues play out publicly.
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Managing Crisis: Panel Discussion
Irv Rein Northwestern University Professor
Timothy Coombs Texas A&M Professor
Bob Rowley, MSC ‘13 Northwestern University Dir. Media Relations
These crisis communication experts will analyze and discuss the impact of how you say what you say, and how it relates to the evidence when executing a crisis communication plan. Drawing on their wide range of experiences, you’ll learn how to manage crisis and implement crisis strategies from expert practitioners who have been on the front lines.
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