Crisis has become an everyday event in organizations and the need for expertise has never been greater.
This one-day workshop features cutting-edge insights based on experience and research that will reshape how you think about crisis.
Sign up for the MSC program’s Crisis Communication Workshop to better understand the elements that are critical to successful crisis communication, while also being introduced to leading-edge perspectives drawn from theory and practice that will reinvent your crisis skills.
Opening Keynote Speaker
W. Timothy Coombs
W. Timothy Coombs (PhD from Purdue University in Public Affairs and Issues Management) is a full professor in Department of Communication at Texas A&M University.Dr. Coombs researches in the area of crisis communication and his works appear in numerous academic journals.Dr. Coombs has worked with governments, corporations, and consulting firms in the U.S., Asia, and Europe on ways to improve crisis communication efforts for themselves and their clients.
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Making Crisis Communication Work
Irving Rein earned his PhD from the University of Pittsburgh. His primary research and teaching interests are popular culture, crisis management, and place marketing. He is currently researching the distribution and content changes affecting popular culture.
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Data Breach Simulation
Experience a cyber crisis in real-time in this intense, hands-on, interactive simulation, led by crisis communication experts. Participants will work in small groups in a realistic recreation of a public crisis, incorporating the intricacies of a 21st Century media environment.Participants will use an online dashboard to simulate social media activity, interact with instructors who role-play as reporters, executives and other third-party stakeholders, and gain a deep understanding of how cyber issues play out publicly.
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Managing Crisis: Panel Discussion
Irv Rein Northwestern University
Timothy Coombs Texas A&M
Bob Rowley, MSC ‘13 Northwestern University
Dir. Media Relations
These crisis communication experts will analyze and discuss the impact of how you say what you say, and how it relates to the evidence when executing a crisis communication plan. Drawing on their wide range of experiences, you’ll learn how to manage crisis and implement crisis strategies from expert practitioners who have been on the front lines.
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Closing Keynote Speaker
Judy A. Smith is the founder and President of Smith & Company, a leading strategic and crisis communications firm with offices in Washington D.C. and Los Angeles. Over the last 25 years, Ms. Smith has brought her unique combination of communication skills, media savvy, legal and political acumen to clients facing a wide array of issues and challenges throughout the United States and abroad.Ms. Smith honed her skills through her experiences with some of the most historic and sensational events of our time, including the Iran Contra investigation, the prosecution of former Washington D.C. Mayor Marion Barry, the 1991 Gulf War, the Los Angeles riots, the President Clinton scandal involving Monica Lewinsky, the congressional inquiry of Enron, the General Petraeus CIA scandal, the Sony Corporation hacking crisis, and the United Nations Foundation and World Health Organization response to the SARS epidemic.Perhaps best known in media circles for her expertise as a crisis management advisor, Ms. Smith has served as a consultant for a host of high profile, celebrity and entertainment clients over the course of her career including, but not limited to, Monica Lewinsky, Senator Craig from Idaho, Congressman Jesse Jackson Jr., actor Wesley Snipes, NFL quarterback Michael Vick, celebrity chef Paula Deen and the family of Chandra Levy.
In addition to earning a certificate of completion from Northwestern University, you’ll also learn
how to prepare for the complexity of a communication crisis while protecting all stakeholders.
Where Is It?
The workshop will be held at Northwestern University’s Norris Center
on the Evanston Campus. There are many local hotels available
, but one favorite is the Hilton Orrington
Sign up individually or as a group!
Groups of up to 8 people can sign up to practice a communication plan in real time with real pressure.
Individuals will be assigned to teams together.Sign up as a group or individually!
Registration – $1,300
Discounts available to MSC alumni and MSC Class of 2017 students at registration.