Alexis LauricellaProfessor Alexis Lauricella is Associate Director of the Center on Media and Human Development at Northwestern University and a lecturer in the Communication Studies Department. Lauricella earned her Ph.D. in Developmental Psychology and her Master’s degree in Public Policy from Georgetown University. Her research focuses on children’s learning from media, parents’ and teachers’ attitudes toward and use of media with young children, and the effects of food marketing on obesity and health. Recent publications include empirical research articles in Journal of Applied Developmental Psychology, Journal of Broadcasting & Electronic Media, Journal of Children and Media, Computers & Education, Media Psychology, Merrill Palmer Quarterly and reports for the Fred Rogers Center and the Center on Media and Human Development.
Using Data to Make Informed Decisions
In this course, students study the use, collection, analysis, and application of information in organizational planning and decision-making. Particular attention is given to sampling methods, survey methodology, social media/website analytics, and focus groups. The goal is to produce students who make informed decision when presented with organizational and market research.