Foundations of Strategic Communication Management
The affordances of new technologies and changes in the modern business landscape have fundamentally transformed strategic communication. Where previous research and practice has separated public relations from organizational communication, the modern environment makes such a distinction not only meaningless, but dangerous. This course explores the new foundations of strategic communication, beginning with stakeholder identi cation and assessment. It then explores cases that demonstrate the ways that external stakeholders can and should in uence organizational processes and practices. Next it turns to cases that demonstrate how internal organizational processes and practices impinge on traditional public relations strategy. Finally, this class uses authentic corporate social responsibility communication as an ideal case that unites both of these forces.
This course focuses on the challenges of leading a nonprofit organization that stretch even the most seasoned leaders – exploring concepts related to maximizing both the social impact of their work and financial obligations of the organization. In this course, students delve into the challenges of nonprofit leadership with an overview of the nonprofit sector and the leadership roles in typical nonprofits. Students learn about the sector in general, the fiduciary and normative roles of board members, and typical responsibilities of chief executives. In addition, special attention is given to the relationship between the board and staff, which can be managed in a variety of ways.