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Category: Communication in the Global Workplace

The Creative Class

Want to succeed in society today? One global strategy that Professor Gaonkar recommended is to belong to the creative class. Belonging to this specific class will make you more economically secure. What is the creative class you might ask? Well, the creative class includes those who work in science and engineering, architecture and design, education,

Long Tail vs. Blockbuster Strategy

Long tail and blockbuster strategy might be terms you have heard before, or they could be completely new to you. Both are very important to understanding how companies determine how to spend and invest in products or movies. Long tail can be used in the marketplace for almost everything, including the retail world and media

MSC Program Can Help Me Prepare A Career in Sports Media

Getting accepted into the School of Communication graduate program at Northwestern University, widely regarded as one of the top universities in America, was the proudest moment of my life. I recalled that during the graduate application process, two MSC alumnus who are currently working in the news and media organization told me how astonishing MSC

Celebrating 30 Years of MSC

More than a hundred alumni and faculty filled historic Annie May Swift Hall on Saturday, October 11, 2014 with the energy and enthusiasm characteristic of the MSC community. Attendees of the MSC 30th Anniversary Symposium began the day with a wave of smiles, friendly greetings, and conversations with faculty and old classmates. The symposium’s packed

Friday: GMCS Day 6 – And That’s a Wrap!

The week has come and gone so quickly. It seems like just a couple days ago that my American Airlines flight graced the runway at Heathrow. I’ll always remember that moment and the excitement that overcame me as I met the rest of the GMCS students at the airport. As you may have seen from