Building Blocks of the Elevator Pitch
Welcome to orientation! Faculty director and Associate Professor, Michelle Shumate, PhD led the first workshop about the Elevator Pitch. Pre-orientation,
Connect with your cohort, faculty and program alumni through these great stories from MSC Alumni.
Welcome to orientation! Faculty director and Associate Professor, Michelle Shumate, PhD led the first workshop about the Elevator Pitch. Pre-orientation,
Want to succeed in society today? One global strategy that Professor Gaonkar recommended is to belong to the creative class.
Long tail and blockbuster strategy might be terms you have heard before, or they could be completely new to you.
As I am enter my mid-20s, I am starting to realize the value that cooking has. It provides a hot
In last week’s Communication Strategy and Competition course, Professor Aron introduced an article about Burger King selling hot dogs and
When developing a business strategy or mission, how much attention should you give your competitors? Is it better to focus
It’s the objective that every company would love to achieve – to create a competitive advantage over their rivals in
It was a great first day of class in the Winter Quarter. The weather was unseasonably warm in Evanston for
On February 7, 2015 a panel of MSC alumni spoke to current students during a lunchtime presentation about how to
Getting accepted into the School of Communication graduate program at Northwestern University, widely regarded as one of the top universities
More than a hundred alumni and faculty filled historic Annie May Swift Hall on Saturday, October 11, 2014 with the
MSC Professor Irving Rein, together with Ben Shields and Adam Grossman, has recently published a new book titled: The Sports
Earn Your MSC at Northwester. Transform Yourself. Transform the World.