Welcome to orientation! Faculty director and Associate Professor, Michelle Shumate, PhD led the first workshop about the Elevator Pitch. Pre-orientation, we were asked to prepare and memorize a 30 second Elevator Introduction. The content is a short, clear, and impressive snippet of what you would say to a leader in a company you currently work
Category: communication strategy and competitive advantage
As I am enter my mid-20s, I am starting to realize the value that cooking has. It provides a hot meal on those cold winter nights and an excellent excuse to invite friends over to dinner. Alas, I was never taught how to cook nor the skills required to prepare a wholesome meal. I knew
In last week’s Communication Strategy and Competition course, Professor Aron introduced an article about Burger King selling hot dogs and the impact it may have. Burger King is unique to other fast food restaurants because it uses open-flame grills to cook their meat. (Think about it – Burger King’s hamburgers have grate lines, but McDonald’s
When developing a business strategy or mission, how much attention should you give your competitors? Is it better to focus on your company’s strengths and weaknesses, or try to imitate the strengths of your rivals? This is one of the questions that arose from our latest class session. As individuals, we are tempted to compare
It’s the objective that every company would love to achieve – to create a competitive advantage over their rivals in the industry. A competitive advantage is when a company has more economic value than the other companies in an industry. An example of this is Facebook in social media. Even though there are other options
It was a great first day of class in the Winter Quarter. The weather was unseasonably warm in Evanston for early January and everyone in the program came back from the Break refreshed and ready to learn. I am taking the Communication Strategy and Competition course which looks at how and why firms make decisions.
On February 7, 2015 a panel of MSC alumni spoke to current students during a lunchtime presentation about how to best leverage the MSC degree. Panelists included: Penelope Johnson, MSC 2013 (moderator); (L-R at table) Toby Cortelyou, MSC 2012; Aspasia Apostokis Miller, MSC 1994; Mary Kelley, MSC 2011; Jason S. Kenne, MSC 2012; and Brandon
MSC Professor Irving Rein, together with Ben Shields and Adam Grossman, has recently published a new book titled: The Sports Strategist: Developing Leaders for a High-Performance Industry. This book blends authors’ extensive industry experience and academic expertise to provide a comprehensive view of leadership strategies that will position readers and their organization for sustainable success