Welcome to orientation! Faculty director and Associate Professor, Michelle Shumate, PhD led the first workshop about the Elevator Pitch. Pre-orientation, we were asked to prepare and memorize a 30 second Elevator Introduction. The content is a short, clear, and impressive snippet of what you would say to a leader in a company you currently work
Category: communication strategy and competitive advantage
When developing a business strategy or mission, how much attention should you give your competitors? Is it better to focus on your company’s strengths and weaknesses, or try to imitate the strengths of your rivals? This is one of the questions that arose from our latest class session. As individuals, we are tempted to compare
It’s the objective that every company would love to achieve – to create a competitive advantage over their rivals in the industry. A competitive advantage is when a company has more economic value than the other companies in an industry. An example of this is Facebook in social media. Even though there are other options
MSC Professor Irving Rein, together with Ben Shields and Adam Grossman, has recently published a new book titled: The Sports Strategist: Developing Leaders for a High-Performance Industry. This book blends authors’ extensive industry experience and academic expertise to provide a comprehensive view of leadership strategies that will position readers and their organization for sustainable success