Skip to main content

Category: communication strategy and competitive advantage

Building Blocks of the Elevator Pitch

Welcome to orientation! Faculty director and Associate Professor, Michelle Shumate, PhD led the first workshop about the Elevator Pitch. Pre-orientation, we were asked to prepare and memorize a 30 second Elevator Introduction. The content is a short, clear, and impressive snippet of what you would say to a leader in a company you currently work


As I am enter my mid-20s, I am starting to realize the value that cooking has. It provides a hot meal on those cold winter nights and an excellent excuse to invite friends over to dinner. Alas, I was never taught how to cook nor the skills required to prepare a wholesome meal. I knew

Burger King’s Hot Dogs

In last week’s Communication Strategy and Competition course, Professor Aron introduced an article about Burger King selling hot dogs and the impact it may have. Burger King is unique to other fast food restaurants because it uses open-flame grills to cook their meat. (Think about it – Burger King’s hamburgers have grate lines, but McDonald’s

Where is Your Focus?

When developing a business strategy or mission, how much attention should you give your competitors? Is it better to focus on your company’s strengths and weaknesses, or try to imitate the strengths of your rivals? This is one of the questions that arose from our latest class session. As individuals, we are tempted to compare

Creating a Competitive Advantage

It’s the objective that every company would love to achieve – to create a competitive advantage over their rivals in the industry. A competitive advantage is when a company has more economic value than the other companies in an industry. An example of this is Facebook in social media. Even though there are other options

Strategy – Is the NFL Too Big to Fail?

It was a great first day of class in the Winter Quarter. The weather was unseasonably warm in Evanston for early January and everyone in the program came back from the Break refreshed and ready to learn. I am taking the Communication Strategy and Competition course which looks at how and why firms make decisions.

2015 Alumni Panel | Leveraging Your MSC Degree

On February 7, 2015 a panel of MSC alumni spoke to current students during a lunchtime presentation about how to best leverage the MSC degree. Panelists included: Penelope Johnson, MSC 2013 (moderator);  (L-R at table) Toby Cortelyou, MSC 2012; Aspasia Apostokis Miller, MSC 1994; Mary Kelley, MSC 2011; Jason S. Kenne, MSC 2012; and Brandon

Celebrating 30 Years of MSC

More than a hundred alumni and faculty filled historic Annie May Swift Hall on Saturday, October 11, 2014 with the energy and enthusiasm characteristic of the MSC community. Attendees of the MSC 30th Anniversary Symposium began the day with a wave of smiles, friendly greetings, and conversations with faculty and old classmates. The symposium’s packed

MSC Professor Irving Rein’s New Book is Now Available

MSC Professor Irving Rein, together with Ben Shields and Adam Grossman, has recently published a new book titled: The Sports Strategist: Developing Leaders for a High-Performance Industry. This book blends authors’ extensive industry experience and academic expertise to provide a comprehensive view of leadership strategies that will position readers and their organization for sustainable success

MSC Coursework and Real World Application: MSC Alumni Success Story

Carling Spelhaug, MSC Class of 2013, has been highlighted in an IABC article talking about how she used an MSC course project to help her receive a promotion to Associate Director of Corporate Communications at Morningstar. She effectively applied the knowledge gained and the project she completed for the MSC course Visual Communication to help