Want to succeed in society today? One global strategy that Professor Gaonkar recommended is to belong to the creative class. Belonging to this specific class will make you more economically secure. What is the creative class you might ask? Well, the creative class includes those who work in science and engineering, architecture and design, education,
Category: globalization
Long tail and blockbuster strategy might be terms you have heard before, or they could be completely new to you. Both are very important to understanding how companies determine how to spend and invest in products or movies. Long tail can be used in the marketplace for almost everything, including the retail world and media
Chris Anderson in his novel, The Long Tail, discusses where the future of business is headed. Stores are moving away from selling a lot of one specific product to selling small amounts of a lot of items. How does it work though? There are a couple rules to follow to help you understand how it works.
We all shop, whether we go to the store or shop online. However, where you decide to shop effects other stores surrounding you. Some stores are using a great strategy to get your business, which seems to be working. Let me explain. As a whole, we realize that big stores like Wal-Mart can be seen
It was just brought to my attention that there are only 18 sessions left of the MSC program. That just seems hard to believe, in my opinion. I feel like we just met at a meet and greet and started class… I guess it is true: time flies. We should make the most out of
More than a hundred alumni and faculty filled historic Annie May Swift Hall on Saturday, October 11, 2014 with the energy and enthusiasm characteristic of the MSC community. Attendees of the MSC 30th Anniversary Symposium began the day with a wave of smiles, friendly greetings, and conversations with faculty and old classmates. The symposium’s packed
The week has come and gone so quickly. It seems like just a couple days ago that my American Airlines flight graced the runway at Heathrow. I’ll always remember that moment and the excitement that overcame me as I met the rest of the GMCS students at the airport. As you may have seen from