Trademarking, branding and color copyright. This was a topic brought up today in the Visual Communication class that got everyone thinking. Can a company trademark a color? The initial answer we settled on was no, but after further discussion, we believe the answer is yes, under certain circumstances. We know that companies can trademark fonts
Category: Marketing Strategy
As we begin the holiday season, I’ve been thinking a lot about thanking. Not just thankfulness – I am thankful that I’m in this program, that I have a job, and that my family is in good health. I have spent lots of time the past two months thinking about how I can more effectively
A wonderful benefit of participating in the MSC program is the stimulating, exciting and enlightening discussions had between classmates. My elective class this term, Hot Topics in Marketing Strategy, taught by Dr. Richard Kolsky, promotes this constant exchange of ideas in class but also online through our weekly discussion board. Over the course of week