Our weekly roundup highlights links to articles and talks to help you be a more effective leader.

1. 4 Ways Startups Can Harness Innovation and Disruption (Entrepreneur)
   “Both Harvard Business Review and McKinsey found that diverse companies out-innovate and out-perform their peers.” 

2. What Creativity in Marketing Looks Like Today (Harvard Business Review)

   “The measurability of digital engagement means we can now know exactly what’s working and not working. This gives marketing an opportunity to measure and manage itself in new ways. In the past, marketing measured success by sticking to budgets and winning creative awards. Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways.”
   

3. Got a meeting? Take a walk (TED)
   “…there’s this amazing thing that leads to out-of-the-box thinking. Whether it’s nature or the exercise itself, it certainly works.”

4. Three Overlooked Negotiation Skills Entrepreneurs Need To Master (Forbes)

   “Of course, trends come and go, and it is only normal for people to jump on the bandwagon of the moment. Usually, behaviors revert back to normal after a few weeks and the repercussions are few and far between.

   When it comes to negotiation, however, it’s a very different story. Entrepreneurs who enter into negotiations with a simplistic, one-size-fits-all approach, the fallout can have long-lasting effects.”