Michelle Villagomez is the Associate Director of Marketing and Enrollment. She oversees all Marketing and Enrollment Management policies and procedures for the MS in Communication program and provides leadership for the professional programs at the School of Communication.

Michelle embraces technology, welcomes ambiguity, and is dedicated to enhancing the impact of the university’s mission. At Northwestern, Michelle has driven major national and international strategic initiatives for over 30 academic programs at the university and has provided marketing leadership across multiple schools and program types.  She is particularly passionate about working and collaborating with global professionals worldwide. Michelle has a proven track record of driving brand awareness across national and international markets by leveraging her expertise in digital marketing, communication plans, market-by-market assessments, creative direction, data analytics, paid search and social, and content strategy.

Before Higher Education, she worked in the private sector as a media strategist for an advertising agency in Chicago. She developed data-driven media plans, blending traditional and emerging media for various clients. In her early career, she supported marketing and communication projects for an agricultural financial tech startup and the Chicago Marathon at Chicago Event Management.

Aside from her professional experience, Michelle is passionate about policy, public health, and global affairs.  In 2021, she earned her Master’s in Public Policy and Administration specializing in Global Health.

Connect with Michelle: Email Michelle | Linkedin | Call