Yu Xu is an Assistant Professor of Integrated Marketing Communications and (by courtesy) Communication Studies at Northwestern University. His research interests include media industries and analytics, social and communication networks, organizational change, ecology and evolution, and computational social science. His work has been published in leading journals such as the Journal of Communication, Communication Research, Human Communication Research, Communication Monographs, New Media & Society, the Journal of Business Research, the Journal of Service Management, Political Communication, and Information Communication & Society.