I was assigned a book report for my Understanding Media Markets class, and I stumbled upon this really great novel about social media and how it is effecting the youth in today’s society. Many people think that social media and the accessibility teens have to their phones is going to ruin them and their social
Category: MSC
Dinner with 12 Event One of the tremendous benefits that Northwestern provides is the ability to connect with Alumni. Over the weekend, I traveled to Chinatown with six other students to visit a Kellogg Graduate and learn about his corporate/international business ventures. The Northwestern Alumni Association organizes these dinners once a quarter to provide an
Long tail and blockbuster strategy might be terms you have heard before, or they could be completely new to you. Both are very important to understanding how companies determine how to spend and invest in products or movies. Long tail can be used in the marketplace for almost everything, including the retail world and media
Chris Anderson in his novel, The Long Tail, discusses where the future of business is headed. Stores are moving away from selling a lot of one specific product to selling small amounts of a lot of items. How does it work though? There are a couple rules to follow to help you understand how it works.
As I am enter my mid-20s, I am starting to realize the value that cooking has. It provides a hot meal on those cold winter nights and an excellent excuse to invite friends over to dinner. Alas, I was never taught how to cook nor the skills required to prepare a wholesome meal. I knew
In last week’s Communication Strategy and Competition course, Professor Aron introduced an article about Burger King selling hot dogs and the impact it may have. Burger King is unique to other fast food restaurants because it uses open-flame grills to cook their meat. (Think about it – Burger King’s hamburgers have grate lines, but McDonald’s
We all shop, whether we go to the store or shop online. However, where you decide to shop effects other stores surrounding you. Some stores are using a great strategy to get your business, which seems to be working. Let me explain. As a whole, we realize that big stores like Wal-Mart can be seen
It was just brought to my attention that there are only 18 sessions left of the MSC program. That just seems hard to believe, in my opinion. I feel like we just met at a meet and greet and started class… I guess it is true: time flies. We should make the most out of
Are you in the right location to make the most money for your career? Have you ever thought about this question in depth? Where you live matters more that you know. Until recently I had not thought about it. I always figured I live close to Chicago, which was a blessing because there are endless
Have you ever thought about why you pick television shows and movies to watch? What draws you to that specific genre? Discussed in Understanding Media Markets and Users class, we realized that sometimes people pick what to watch based on what they know they don’t want to see. Let me explain. If you are scrolling