Fourth day of the GMCS in London and the agenda is getting more and more exciting!

It´s 10 AM on Tuesday, March 24th in London and our communication´s cohort is fully dressed up and ready for another exciting day of learning, exploring. We started with an interesting lecture about the myths of media institutions. The lecture was very engaging and connected to current communication scenarios.

Being an international GMCS student in London represents not only an opportunity to meet new people and to learn about relevant communication issues, but also to understand more about other cultures and to try new food. For instance, today we went to a very nice Italian restaurant, where the food was incredibly delicious. It´s always exciting to taste new flavors and to eat some international delicacies!

I wanted to engage more with all my classmates, so I sat in a different seat everyday. Interestingly, I ended up having an intriguing conversation with three intelligent senior students about the current legal and ethical issues in social media. Such a great discussion and lunch!

With a happy tummy and our hearts content, we moved to the next activity in the agenda, which was visiting two of the most successful and well-known communication and advertising agencies in the world, Starcom MediaVest and Deloitte Consulting.

It is impressive to see how powerful and supportive our “bleeding purple alumni community” is around the world. For instance, Starcom MediaVest featured NU alumni Kristen Kelly, who literally made us feel at home. She not only prepared a high level “marketing model plan” for us, but also coordinated a panel of eight experts in the field that provided multiple perspectives of current communication challenges. The experience was amazing and really reinforced my passion for communication.

Finally, we went to Deloitte Consulting, where we where we had a 15-minute exercise developing promotional product definition for a sample client. The exercise was fun and challenging! In addition it was very interesting to see how different the organizational culture at the Deloitte Consulting was in comparison to Starcom.

The day was included a great mix of education and real world experiences. GMCS has been great example of how the ideal concept can be possible. Thanks Northwestern University for this opportunity! (President of NU Shapiro, LSE Director Craig Calhoun, VP for Alumni Relations and Development Bob McQuinn, Dean of the School of Communication Barbara O’Keefe and the MSC candidates: Emily Vernon, Dan Hui, Tiffany Lieu, Andrew Hinds, Martina Smith and Alejandro Castaño Marin.)