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MSC Student Rebecca Selby Wins Telly Award

Rebecca Selby, a current Master of Science in Communication student, recently won a Telly Award for the Epicor Software corporate brand launch video in the Commercials/Marketing: Craft – Visual Effects category in cooperation with Binary Pulse.

About Rebecca

Rebecca Selby’s creative career began in elementary school when she won a small-town poster contest, and with it the esteemed title “Pork Princess.” Since then, Selby’s expertise in visual communication, public relations, and branding has driven corporate identity excellence for dozens of Fortune 500 and non-profit clients. Currently, Selby is the global Brand and Creative Director at Epicor Software where she leads an international team of talented artists and writers, brand research and development initiatives, and creative agency relationships. She still loves pork tacos.

MSC Alumni News | 2/2/17

Emma Crnkovich, MSC ’17

New Position: Sr. Analyst, Enablement – Communications & Operations at Salesforce

“I transitioned from a client facing role to an internal communications role to help enable the sales team tackle any problems they may face in the marketplace. My desire to pursue internal communications was founded in Professor Randy Iden’s Foundations of Strategic Communications during Fall Quarter. In that class, I was introduced to the intricacies of corporate commitment to employees and realized I’d love to put my skillset to that particular use.”

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First Company Trek to PCI, Career Exploration for MSC Students

One reason many students have in common for getting their MSC is the desire to make a career move. Whether they want to change industries, gain a promotion, or pick up a new skill to bring back to the workplace, career development is never far from an MSC student’s mind. In an effort to answer this call from students and alumni, the MSC Program introduced a new series of events this past fall: Company Treks. Lead by MSC’s Associate Director of EPICS (Experiential Programs, Internships, and Career Services), Pat Messina, Company Treks offer a firsthand look at local organizations with careers for communications professionals. Company Treks consist of office tours, presentations from employees, and the chance to network and ask questions of people in a new industry or field.

The first Company Trek took place in November 2017 when students and alumni were invited to visit Public Communications Inc. (PCI) in downtown Chicago. PCI is a global, independent public relations and marketing agency that focuses on communication strategy, crisis management, digital strategy, and media relations. For many students, the visit to PCI was an exciting opportunity to learn more about the field and learn about the history of this more than 50 year old company.

The MSC Program is lucky to include the President of PCI, Craig Pugh, among our alumni. Pugh completed the MSC Program in 1990 and was excited to share his experiences in the world of PR by hosting current students and alumni at PCI. Messina and Pugh planned an afternoon that included a tour of the offices where students got to chat informally with PCI employees at their desk, and two interactive presentations. Pugh also introduced the 17 student attendees to PCI’s CEO, Jill Allread. Allread gave an overview of PCI’s work with community partners and shared a bit of her background and career path, helping students make connections between their studies in MSC and the world of PR.

Throughout each portion of the visit, PCI employees shared what they do at the company as well as the career advice and steps that lead them to the world of public relations, marketing and digital strategy. Overwhelmingly, the students heard about the importance of telling stories, and creating easy to understand messages for the general public. Writing skills, creativity, and a willingness to learn new skill sets are key for a successful career in public relations.

To commemorate the visit, the design team at PCI created a snapchat filter for the students to use. Thank you, everyone at PCI for putting on such a fantastic visit and sharing your office culture, career advice and PR expertise with MSC.

A Conversation with MSC Alumnus, Jeffrey Walker

Jeff is the CEO of CIMC Capital, the finance partner for China International Marine Containers, headquartered in Shenzhen, China. CIMC, the largest container and trailer manufacturer in the world, has 200 subsidiaries worldwide. Jeff was recently invited to the join the Wall Street Journal CEO Council as its 143rd member.

Why was MSC the right program for you?

I had spent 10 years in the Chicago Mercantile Exchange as a trader and I wanted to transition out of that, so I was looking for something to help differentiate myself. That’s when I heard an ad for the MSC. I had always wanted an advanced degree but I didn’t see how it would be a possibility for me. I never wanted to go away to school somewhere else for 2 years, stop my career, drop everything, and start over.

Once I heard the name Northwestern and I came to the open house, I didn’t need to hear anything else. I couldn’t pass up the pride of having a Northwestern master’s degree. To me that’s like having gold. And most importantly, the classes were very interesting to me. I’m in finance but I’m not an analyst. I don’t need to crunch numbers, so the relationship, communication, and management side was much more valuable than advanced math that I might have learned in other programs.

What is something you’ve learned that has made an impact on your professional and/or personal life?

During the program I got promoted in the workplace so I could see tangibly how harnessing the information I was learning was helping me. The MSC was especially helpful because in class we constantly discussed ways to use information we were learning in the workplace. I learned a lot about communication and persuasion, and that you have to frame how you write. Framing your writing and understanding who you’re writing or talking to is key, because everyone has a different mentality. I saw a huge difference in the way I was writing and how I was communicating with my customers, my managers, and my teammates, because I was actively trying to understand where they came from.

At CIMC Capital we have a very global team, meaning we have a staff in China and an American staff here in Oakbrook. The cultures between them are very different, so in shaping their communications with each other, I try to stress empathy for each other and try to encourage them to have informal conversations. I also took a class called Managing Global Teams where we learned about clashes of culture. It really made you realize how cultural differences can harm a company, which is something I always try and think of today in my current position. I actually took a couple things I learned from that class when I interviewed for my position in China – for example, the proper way of holding a business card (with two hands), the way you sit down in order of rank, just some nuances that I would have never known. These things might seem like small things, but they were all so impressed that I knew how to do them.

In the end, one of main things I learned is credibility. Things can come back to you way down the road. Every single thing you say or do affects your credibility. I have to have credibility in mind with every decision I make and every communication I have, no matter how small, because everything affects your brand. The formal training I received from the seasoned professionals that were my professors at MSC really solidified that for me and sharpened my skills.

What was the most challenging part of the program?

There’s always a little bit of intimidation when you start a program, especially at a school like Northwestern, after being out of school for 13 years. You ask yourself, can I do this? I remember when I wrote my first MSC paper it took forever. But in the end, I loved being back at school. In undergrad, I had a double major and a minor, played football, was involved in extracurricular activities, but I didn’t have the same level of focus and care that I put into this program. I mean, I found this program, I volunteered time to come to this program, and took money out for this program. If I had done an MBA, there would have been so many required classes that I knew I would just have to get through to get the degree. But with the MSC, every one of these classes was of high interest to me, and spurred lots of thought based on my years of work.

Can you talk about the value of the MSC network?

Coming into it I knew that getting to know my classmates and professors was going to be as important as the classes in the MSC. In this world, networking is the most important thing as far as getting a job goes. So the better you got to know people, the more value was added to the MSC program in general. I actually used to organize an outing for all the classmates after every class, and a lot of the professors would actually come with us too! For example, Professor Roloff, who is wonderful, is a beer brewer and so he would come out and we would drink beer. We had fun, we consistently had 30 to 40 of us who went all over Evanston, to places like Prairie Moon and Bat 17.

In fact, we still have lots of get togethers now. I travel much more now and have a family, which is great, but it means getting together is harder, and it’s kind of a regret of mine that I can’t see my old MSC classmates as much as I used to. But we put together Facebook and LinkedIn pages for our class and always keep in touch, and to this day there are always people from my class in HR or management positions who are posting and informing people about open positions. There’s people all throughout the world from Brunei to Peru, and there’s always ongoing events, from meetings to Northwestern tailgates. We all maintain very close relationships.

A Conversation with Northwestern MSC Alumnus, Bob Rowley

Bob Rowley is often introduced as “This is Bob Rowley, who spent a life in communication.” Bob Rowley is the Northwestern Assistant Vice President of Media Relations and a Medill School of Journalism lecturer. He spent 30 years working for the Chicago Tribune, was a White House correspondent, Pentagon correspondent, national correspondent based in Dallas, lived in Mexico covering Latin America, where his daughters were born, and in Toronto and Jerusalem, going back and forth covering a dozen wars and different kinds of stories. He has worked in higher education for about eight years, first at Elmhurst College and now Northwestern University. After graduating from the Northwestern MSC program at age 59 in 2013, he became the first president of the MSC Alumni Association.

 

At what point did you enter the program and why was this the right time for you?

After I came back from living abroad in 1998 and was working in Chicago, Elmhurst and Evanston for more than a dozen years, it was time for me to do something I always wanted to do: get a Master’s degree to learn and in order to be able to teach.

Communications, specifically, came up in a couple of ways. When I left the Chicago Tribune, I had a wife and family to support and two daughters in college. So, I needed to find something that wasn’t unstable like print journalism. I found my skills were valuable in other fields, such as higher education. My journalism skills were valuable in a field I used to believe was very different from journalism.

I came to Northwestern with a plan: to swim in a bigger pond working at a larger research university, to do things I hadn’t done yet in journalism, to get my masters, and to teach at Medill School of Journalism. I originally thought, “Am I too old to do this?” While younger people in my cohort  were quicker with technology I brought much more practical experience, and we were able to learn a lot from each other that way. I learned as much from my cohort, in some ways, as I did from my professors.

 

Why was Northwestern MSC the right program for you?

Out of all the programs I looked at, the MSC degree stood out, because it had so many interesting courses. I shopped around for programs, but I realized everything I was looking at had something to do with communication. The MSC program was a way to look at the best that was known and thought in the world about communication.

In the 33 years I was working in print journalism, technology changed everything.

It’s common to learn about communication only from the little perch of one’s career, but my professors looked at it in an academic context and most importantly, a global context, and kept up with the changing world. I was so enamored with this degree, my cohort, and professors, that I was so excited to go back to school at age 58. The program made me a better teacher now at Medill.

 

What is something you’ve learned that has made an impact on your professional and/or personal life?

I took a course about managing information for innovation, which became extremely valuable to the work I do. Our final project was to apply this to somewhere in our lives. An MSC colleague and I interviewed everyone at my Northwestern office and did a report on how to bring more innovation to the office and make people completely open to new ideas. We learned how to best nurture new ideas, be more creative, and encourage our employees. I applied some things we learned in class into our report on how we do things in this office. I found now that I’m a better manager because of this class and others. Instead of being closed to new ideas, I’ve learned to say “yes, and?,” not simply “no.” I also observed how my professors taught, to learn effective teaching strategies for current Medill classes I teach.

 

What was your favorite aspect of MSC at Northwestern?

It made me understand the big picture of communications, the business world, and my own profession and job here at the Northwestern. They teach you the best that is known and thought in the world, the latest cutting edge technology, why communication is important, how to communicate well, the best practices, how to think strategically, and how to lead. It’s not just communicating one on one, but it’s also how to gather all those ideas and knowledge you take in, keep them in mind, and think about what message you want to take out there on the road.

 

What advice would you have for anyone considering the MSC program?

If you’re interested in communication, leadership and strategic thinking, and want to understand a very complex media world that is changing every nanosecond and how to navigate in that world, this is the program for you. If you’re strictly interested in business school, this is not the program for you. The difference between the MSC and an MBA is that the MSC is more broad and will teach you those necessary skills about leadership, but also more broadly about the communication landscape in 21st century. You can get bits of many other programs through the MSC, but it’s much more than that.

We are in an age where communication is all the more important. We live in an era of fake news and alternative facts, which makes it even more important to understand the tools of communication and how to use them effectively to cut through all of the noise and get your strategy and message out there. It’s a great program for that — thinking and navigating in a complex communication world.


Can you talk about the value of the MSC network and whether you’ve been able to keep in touch?

The class of 2013 was a very tight cohort, and the idea for an alumni association came about after we graduated. We wanted to create an alumni association to create the same cooperative, collaborative affinity as we had with our cohort. In March 2015, I became the first president of MSC Alumni Association, and now am co-chair of mentoring panel for the MSC Alumni Association. I have had a number of meetings with current students or fellow alumni who are interested in getting involved in networking for future career purposes.

We host a lot of events. We just had MSC Professor Jason DeSanto speak to us in an extraordinary two hour lecture. No one wanted to take a lunch break, but instead we all wanted to keep asking questions. That’s just one example of how much the program energized me and the different cohorts, to the point that some of us would’ve gone into a PhD program if they offered one.

I stay in touch with three quarters of all the 84 people in my cohort. Every year I hold a tailgate party for our 2013 alumni. The MSC Alumni Association has made staying in touch both among cohorts and across cohorts much more doable. We often have an event in which alumni are invited to be panelists and to network with current students, which helps connect the different generations.

A Conversation with Northwestern MSC Alumnus, Sonny Sultani

Sonny is the CEO of design communications agency SONNY+ASH in Chicago, which he co-founded in 2011 in the middle of his time in the MSC program. The company helps people communicate their ideas to the masses. His undergraduate background was also in Communication Studies at Northwestern.

Why was MSC the right program for you?

Think of a young kid who was pretty much an introvert, who wouldn’t speak in class, but at home was a chatterbox to the point that my mom would have to give me a dollar to shut up. That was me. I had to go into communication because there were two things I loved: 1) talking and 2) observing. Communication was who I was and my nature. Prior to communication I was an engineering major. I had all the grades and did what I needed, but it didn’t feel like I would get up in the morning and really like what I was going to do. After undergrad I was working in engineering and sales and it was more technical than it is sales, so I wasn’t really doing communication at my job. After about 5 years I was bored, so I went into the MSC program. It felt like a good fit for me and after studying communication as an undergraduate at Northwestern, it felt like the right thing to do.

I went into a communication graduate degree instead of business for a couple reasons. Firstly, it felt like home to me. Secondly, I didn’t see benefit of the financials part of a business degree. Thirdly, there’s enough black and white decisions in life and I wanted that insight into grey zone situations, and the soft skills to take my company to the next level.

As an entrepreneur, do you think that the program had a significant and unique value for entrepreneurs?

I think every entrepreneur should go through this, especially for small business owners. This is your gamut of classes you should take in life to run a business effectively. If I would put it in numerics, I would say it will help you learn how to best manage employee retention, the ability to see and mitigate risk through communication, the management of crises that may happen throughout your organization, and the effective introduction of products and services. All of these topics are part of any entrepreneur’s struggles, and often a typical small business owner can’t afford to always hire consultants. So, to all the entrepreneurs out there, why not spend the money and have that knowledge base for yourself. That’s something people can’t take away from you and I think that becomes an amazing part of your core to run any business.

What is something you’ve learned that has made an impact on your professional and/or personal life?

This program gives you a direct application of theories. It’s had a significant impact on way I see the world. For instance, the way I relate to people. I saw the biggest benefit in my soft skills, because I chose classes that weren’t coupled with my nature, but very challenging for me as an individual and my values.

Kathleen Galvin’s Diversity and Inclusion class is one that challenged my values. When I first started, if you asked me about my opinion about diversity and inclusiveness, I would have given you a whole spiel on how the “strongest survive” and there is no need for it, but my perspective definitely changed. When you are an executive of a company that is growing very fast, you have to start thinking about the other side of the coin. I was even eventually asked to speak about diversity and inclusiveness on a panel. I took this class, leading me to make decisions at work, leading to me to become a thought leader in the topic.

How have you grown from the program?

I had a model of the world – a very big financial model of the world about running a business. It was all about profits. The process of going through the MSC taught me that wasn’t the only model that worked, and that there’s more to profits than the dollar and cents of it and that other attributes have to be juggled and pieced together, because they all lead to the same kind of numbers.

What was your favorite aspect of MSC at Northwestern?

I really enjoyed the cohort. I got to meet a lot of interesting people and formed close relationships with them. I still have a few of them as friends and we connect from time to time. I have enlisted some of them as consultants in my company. One helped me interview potential candidates, one was a technologist who helped me create a server infrastructure. Everyone in each cohort has a different career and their own path. Very diverse interests are represented, and it’s great when you’re stuck with a question because there is always someone there who can answer it.

What advice would you have for anyone considering the MSC program?

It’s not really about a particular business path. It’s more about soft skills than it is about the career path. It’s the track of what all leaders should go through in all organizations. You’re going to use this stuff whether you like it or not. As a leader, the more tools you have, the better you can run an organization. The program gives you not just one tool, but a whole toolbox.

A Conversation with Northwestern MSC student Ashley Polk

Ashley Polk currently works for Northwestern Memorial Hospital in the corporate building and supply chain as a purchasing agent in charge of cardiology and radiology. She entered the program in January of 2017, five years after completing her undergraduate degree in communications from the University of Illinois, Urbana Champaign.

Why did you choose to attend the Master of Science in Communication program at Northwestern?

One day at lunch I was introduced to an alumni of the MSC program, Brandi Snodgrass, by a mutual friend in Kellogg. I was originally looking into the getting an MBA, and while our mutual friend was telling me about the program at Kellogg, she was telling me all about the MSC program. She talked about how it’s made her a better leader and how she was more confident in her position and got a better job with this degree. She has a communications background, and so do I, so I related to her. 

The best part, however, was that she was in class with people that had totally different backgrounds than us. She emphasized that the program was open to everybody including people in engineering, some who specialize in medicine, and entrepreneurs. After our conversation, the MSC Open House completely sold me on the program.

Why did you decide to pursue a degree at this point in your career?

I’ve wanted a master’s degree for a while, but I’ve always been very busy with work. The more I learned about MSC, the more I saw how beneficial it would be to my career. I wanted to become a better, more valuable leader. I am looking for a management role when I graduate and I want to feel confident in taking that role. After being introduced to the program, it changed my mind and I realized I just had to prioritize my time and go for it.

What is your favorite aspect of MSC at Northwestern?

I really value the fact that I can apply the material from the program to real life situations and everyday work challenges. That started after the very first class I took – Change Management with Mike Roloff. I found myself thinking about class, and practicing the strategies we talked about, the very next day at work. Because the classes are small, I have more freedom to ask questions and to gain a better understanding of material. Also, I’ve found that because students are from very different backgrounds, everyone has their own experiences. We are able to relate and come up with different solutions based on our diverse perspectives.

What is something you’ve learned so far that you’ve been able to apply to your career?

The highly interactive curriculum has really challenged me to think outside the box and the skills I’ve learned in the program have already made me more confident in my workplace. For example, I used some material from the change management course to negotiate things with my boss in terms of compensation. The class helped me learn how to put exactly what I want on the table and go for it.

Can you talk about your cohort?

I’m already forming great relationships with a lot of my classmates. They are just as curious and driven as I am, so they are willing to work together and talk about material so we can all gain a deeper understanding. There is a lot of open communication in the program, so you feel a sense of family. I felt this almost immediately, but the program just has great people. People are very supportive because everybody is there for the same reason. We study together and we help each other out.

What was your first impression of the program?

I was very nervous because I thought the first day we would immediately begin challenging each other, like a debate. I immediately, however, felt comfortable. The challenges were about ideas, not personal. The professors and my classmates were very open, so they made it very easy. Once I walked into class, and got a feel for things, my nervousness went away.

What advice would you have for anyone considering the MSC program?

Be proactive and always look for opportunities to better your brand. This program can definitely help you improve yourself with the different seminars, workshops, and guest speakers who can help with your development, along with the career advising team.

Join at a time when you’re willing to sacrifice some time and things you enjoy. I knew this program would require dedication and hard work. I’m happy about cutting down on things I enjoy because I know in the end it will be rewarding to my future.

Learning Themes: What Does Communication Mean To Us?

Any master’s degree program should be able to explain in not-so-many words how it’s curriculum is designed. We can explain our curriculum in two words “Learning Themes”. Our curriculum is anchored by three learning themes – Managing Complexity, Collaborative Leadership and Elegant Communication. 
 
The Master of Science in Communication program curriculum is deliberate and unique. We believe that the Learning Themes are integral not only to the MSC program but to becoming a successful communicator. Mastering these themes by combining the conceptual and applied knowledge will provide you will a skillset that will set you apart from your peers.
 

The core courses in the MSC program will introduce conceptual knowledge from each of these themes and provide you with an opportunity share your own experience or applied knowledge from your workplace to help deepen your understanding of the concepts. As a class – along with your faculty – you will take this all one step further by combining the conceptual knowledge with the applied knowledge and creating brand new produced knowledge. This produced knowledge did not exist before you entered the MSC program, this is knowledge that you will take with you and use in your job and a variety other real life situation that call for it.   

Learn more about how our learning themes can be found in both the Custom Leadership Program and the Hybrid Leadership Program.

Congratulations MSC Class of 2017!

Northwestern University’s MSC Program Graduation at the Alice Millar Chapel on Friday, August 11th, 2017. Photos by Jasmin Shah.

On Friday, August 11, 2017, 83 students walked across the stage at Alice Millar Chapel to receive their diplomas as the newest graduates of Northwestern’s Master of Science in Communication (MSC) program. It was an honor to see these students take this next step in their journey and join the ever-growing MSC Alumni Community.

Nearly 700 audience members cheered on their friends, family members, parents, coworkers and spouses as the graduates entered the Chapel to take their seats, and then as they walked across the stage. Among the speeches given was a welcome from Faculty Director, Michelle Shumate, PhD, who teaches in the program. Additionally, the Dean of the School of Communication, Barbara O’Keefe, PhD congratulated the Class of 2017 in her speech, and encouraged them to stay involved in the Northwestern alumni community.  

It is a tradition in the MSC program that each year’s class nominate potential keynote speakers from their own networks. The class then votes on the nominees and the winner is invited by the Faculty Director and the student who made the nomination. This year’s keynote speaker was nominated and invited by MSC student, Lauren Rein. Lauren was able to leverage her professional network and invite Rocky Wirtz, owner of the Chicago Blackhawks, Chairman of Wirtz Corporation, and Northwestern University Trustee as the keynote speaker. Lauren also introduced Mr. Wirtz in a speech made to her classmates that highlighted the unique accomplishments they had throughout the 2016-2017 year. In the theme of traditions, Lauren’s speech also focused on the history of the MSC program, which is somewhat personal for her. Lauren’s father, Professor Irv Rein, was one of the founders of the MSC program over 30 years ago, and was in attendance at the ceremony to see his daughter give the convocation speech. Following Lauren, Mr. Wirtz’s speech mused on the many personal ties he holds with the Northwestern community, and especially to the School of Communication. He urged students to maintain the work ethic developed over their year in the MSC program and to bring that into their professional lives.

Among the 83 graduates were 12 Hybrid Leadership Program (HLP) students. This year, the MSC program launched the HLP to extend its geographic reach of Chicagoland and to embrace the challenges that professional students’ lives sometimes demand. The 12 HLP students completed the program by taking classes mostly online, and also coming to campus for four In Residence weekends throughout the 2016-2017 academic year. For these distance learners, being enveloped by the massive MSC community and celebrating the milestone of graduation with friends and family was and the perfect way to complete their fourth and final In Residence weekend.

After the ceremony, the new graduates joined their guests for a reception hosted by MSC Staff before heading off to celebrate their first free Saturday in weeks. On behalf of MSC staff and faculty: Congratulations to the Class of 2017. That’s a wrap!

Alumni Spotlight: Lauren M. Pacheco’s (’16) Work Selected as Finalist in Downtown Gary Public Art Competition

Lauren M. Pacheco graduated from the MSC program in 2016. Her project, Destination Gary: Art | Park, was recently selected as a finalist in the Downtown Gary Public Art Competition.

Lauren is an arts administrator and community organizer working at the intersections of social practice and social strategy. She is a third-generation Mexican-American born and raised in Brighton Park, a community on Chicago’s southwest side.  Lauren is co-founder of the Chicago Urban Art Society (www.chicagourbanartsociety.com), a contemporary arts organization supporting curatorial and artistic-based practice and co-producer of the Chicago Lowrider Festival (www.chicagolowriderfestival.com), an outdoor community and cultural initiative taking place in the Pilsen community. Pacheco has worked hard to bring the arts to a broader audience and bridges cultural sector programming within Chicago’s diverse arts community.  She has become a resource to policymakers and has helped engage in the public dialogue about issues that impact artists and creative enterprises.

DESTINATION GARY: ART | PARK reimagines urban space in celebration of art and design, transforming vacant sites into public spaces, walkable and park-like. A series of creative installations invites exploration in the unbuilt environment and challenges our notion of traditional art spaces. Awarded $25,000.  For more project details and how to support or donate please visit: www.destinationgary.com

Lauren’s other projects include: Chicago Urban Art Society (www.chicagourbanartsociety.com), Chicago Lowrider Festival (www.chicagolowriderfestival.com), Destination Gary (www.destinationgary.com), 2017 Terrain Biennial Curator, Gary Indiana (www.terrainexhibitions.com/copy-of-info), Art In Public Places: 25th Ward Community Arts Initiative (https://www.destinationgary.com/previous-work/


About the Gary Public Art Competition

By bringing art outside the traditional context of museums and galleries, Public Art benefits the community and its visitors by increasing access to art and providing artists with opportunities to expand their artistic practice and market. The program has a commitment to work with both emerging and established artists to produce high quality, innovative, and creative art projects and exhibitions in public spaces in Gary, Indiana. It’s institutional funders are the Legacy Foundation, the Knight Foundation, and theCity of Gary – Mayor Karen Freeman-Wilson.