The week has come and gone so quickly. It seems like just a couple days ago that my American Airlines flight graced the runway at Heathrow. I’ll always remember that moment and the excitement that overcame me as I met the rest of the GMCS students at the airport. As you may have seen from the previous posts from the cohort (and posts from others in the 2014 GMCS class), the week was packed with wonderful lectures and unforgettable site visits.For our last day (Friday), we had a free morning and afternoon to explore London on our own before our closing dinner at The Groucho Club. Friday was a great opportunity to catch up on some much needed sleep (the jet lag seemed to be residual throughout the week) as well as get in some last minute shopping and site seeing!The Groucho Club in Soho. After check-in, we were told to head up 2 1/2 flights of stairs to our event room. I wasn’t quite sure what the hostess meant by “1/2” flight, but it turns out that it was literally in-between the end of the second flight and beginning of the third. A small detail, but such a unique touch! We were treated to a beautiful 3-course dinner (along with Coffee and/or English tea afterwards) with several NU alumni from London, LSE professors, Dean O’Keefe, and of course our hosts (and fellow NU alumni) Lou Stein and his lovely wife, Deidre Gibbin. Dean Barbara O’Keefe gave a superb opening speech that really solidified the magnitude of how special it is to be part of Northwestern. Lou Stein also expressed a few words and also extended his hospitality to any of us who happen to pass through London in the future. Wildcats stick together no matter where they are in the world! To wrap up the evening, Andy Hinds (representing the MSC students) and Amina Munir (representing the undergraduates) gave closing remarks, expressing the appreciation we all had for Director of EPICS Heather Trulock, Dean Barbara O’Keefe, Lou Stein and all those involved in making this incredible weekend possible. The Groucho Club was truly the perfect ending to a perfect week. The week really showed me that despite where we come from (city, background, school class, etc.) the only thing that really matter is that we are all Wildcats. Just as it’s emulated through the MSC program, no matter where life takes each of us, we’ll always have the NU community behind us. In closing, I have to say that there are really not enough words to express my unyielding gratitude for this remarkable experience. It has opened my eyes to so many opportunities and given me a whole new perspective on where I’d like to take my professional career next. Everyday the MSC program becomes more than what I thought it would be. I know that I will carry the experience of this week throughout the rest of my personal life and professional career. I am so grateful to have had this opportunity and can’t wait to share more of my experience with the rest of my cohort. Thank you to everyone who made this trip possible and a big thanks to my wonderful 2014 GMCS class, each of you have taught me so much throughout this week. Go ‘Cats!
- Risk Aversion and Calculation (Stromer-Galley, 2000): Since politicians view the new technology of internet as “risky” an incentive is needed for them to utilize these forms of communication.
- Increased Use of Data Management (Howard, 2006): Political campaigns which use big data to understand their audience and transfer this knowledge into targeted campaigns have the advantage to influence swing voters.
- New Elites (Hindman, 2008): The Internet has caused an emergence of influential political bloggers that use online forms to communicate, similar to traditional mediums.
- Shifting Opportunity Structures (Cammaerts, 2011): Digital communication presents a new advantage to how a political party crafts its communication strategy and what impact or benefit it will have on a particular audience.
Today was a rainy day, but the drizzle made London look even more picturesque. It was the fifth day of the GMCS in London, another wonderful day for learning and exchanging ideas.
The beautiful day was started by a lecture from Dr. Terhi Rantanen, a professor of global media & communication at the London School of Economics. Dr. Rantanen is a lovely lady from Finland, who presented the topic “Twenty Years of Media Globalization.” She gave us a new insight about the difference between internationalism, globalization, and cosmopolitanism from an academic perceptive.
After the lecture, we had a talk-back session with Northwestern alumnus Thomas Hoegh. Thomas is a Norwegian investor and entrepreneur who oversees a portfolio of high-growth businesses in the creative sectors. In his speech, he addressed an interesting point about “sitting in the customer’s seat.” He indicated that the key way for us to adapt the changing world is to clarify the target audience first and try to put ourselves in their chairs.
As I always believed that transpositional consideration is the key to effective communication, his insight confirmed my faith and inspired me a lot. It works not only in business communication, but also in personal life.
In the afternoon, we went to Working Title Films. A range of Working Title employees introduced their perception of the film industry as well as their working process, after which we watched a trailer for their fantastic new production The Theory of Everything. (I strongly suggest you guys to watch this movie when it comes out!)
The evening concluded with a wonderful dinner at Thomas Hoegh’s home. The dinner was a fantastic experience. The house was beautiful, the food and drinks were tasty, and the saxophonist’s performance was fabulous. Even better, Thomas invited his business partners and friends, according to his own words, “the people who could give you jobs,” to the dinner to talk with us. All of them were very friendly and helpful. It was a great opportunity for professional exploration. Thomas said, “I trust Northwestern so I trust you guys. What I can do is become a channel to help connect talents and business experience.” My fellow MSC classmate Alejandro explained, “It is impressive to see how powerful and supportive our ‘bleeding purple alumni community’ can be.”
After dinner, the MSC London cohort had a joyful chat in a lovely bar near our hotel. We talked about what we learned and exchanged insights and ideas about diversity and globalization. It was a very exciting talk. We gained a deeper understanding of each other’s view. I realized, as a member of MSC family, we are assets of each other. Today, we learned different cultures and viewpoints from each other; tomorrow, we may become business partners, helping each other to develop our careers.
The wonderful trip became more and more exciting; it brought us a wealth of knowledge and experience. Even more important, it brought us a precious opportunity to develop our friendship. It will become my lifelong wealth.
Thanks MSC, thanks Northwestern University for this opportunity!
Dr. Terhi Rantanen’s Biography
By Dan Hui, MSC Class of 2014