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Born to Be a Marketer

Posted November 18, 2019 by twc459

It’s not often that children take time to examine advertising and marketing messages—but that’s exactly what Rebecca Selby ’18 did as a young girl. “I cut out magazine ads to look closer at the images and words they used,” she explains. “I’d turn magazine pages to the side to see if I could tell which company the ad represented without looking at the logo. That was my idea of a good time.”

Born in rural Minnesota, Selby always knew she wanted to major in marketing or advertising—she studied German and dreamed of producing print ads for Daimler-Benz. And she always knew she would someday earn a master’s degree.

Although her vision of marketing German cars never came to fruition, she graduated with a BA in Journalism from the University of St. Thomas and landed a job at a Minneapolis ad agency. “I wanted to be established in my field before getting a master’s degree,” she says.

After the agency, she opened a marketing consulting business, which thrived for 10 years. “I consider that my practical MBA,” she explains. “I worked with lawyers and accountants to keep the business side of the operation on track. I hired contractors, negotiated office leases—all of it. Through that process, I realized my heart wasn’t in administration—I needed to eliminate the noise of owning a business and focus solely on strategic marketing and driving revenue growth for brands. It was time for a degree and a career move.”

So she did both. She took a marketing leadership role with a global technology company, leading brand messaging and corporate identity development. It required extensive international travel, which made it difficult to earn a master’s degree like she planned.

“I’d always been drawn to Northwestern because of the caliber of their graduates,” she says. “I watched it grow in reputation and I admired the renowned professors who taught there. But there was no way I could commit to sitting in a classroom three days each week. When I started looking at programs, online programs were not of interest. They felt too removed.”

As she considered her options, she discovered Northwestern’s Master of Science in Communication and its Hybrid Leadership Program. Realizing that it combined on-campus residencies with online sessions, she crossed her fingers that she could make it work.

“I was hesitant to even ask,” she admits. “Other programs had billed themselves as options for traveling executives, but offered zero collaboration tools for students to join sessions from outside the classroom. I checked twice because it seemed too good to be true.” Because the Master of Science in Communication program schedule is established in advance, Selby was able to plan her business trips around her course calendar so she could be on campus every time she needed to be.

This gave her the best of both words: the opportunity to continue with her international travel while also spending time in a classroom setting. “I made professional connections,” she explains. “These are people I rely on to fill things like open positions and board of director roles. If I need contacts in any industry, I have a network I can turn to. And I cherish the personal relationships I developed—dear friends from across the country who still get together regularly.”

This February, she took on a new role as vice president of marketing for Arctic Wolf Networks, an extremely fast-growing SOC-as-a-Service company.

“In the cybersecurity space, you have to be nimble yet supremely strategic to differentiate your offering and keep pace with evolving threats,” she says. “I work with extremely bright people. With this degree, I’m better equipped to articulate and visualize data for the technical minds in the company and for our partners and customers.”

After earning her Master of Science in Communication, Selby says she’s also noticed that hiring managers are increasingly seeking her out. “There’s a constant flow of people knocking on your door because of the knowledge and experience you bring to the table—thanks to your Northwestern degree.”

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Making Complicated Messages Easy to Understand: The Role of Today’s Communicator

Posted October 30, 2019 by twc459

Simplifying the complex: That’s how Sonny Sultani ’11 views his role as a communicator.

After earning a BA in Communication Studies from Northwestern in 2007, he began his career journey, working in engineering and sales before partnering with a family member to form SONNY+ASH, a Chicago-based augmented and virtual reality company serving the real estate market.

His love of academics eventually led him back to Northwestern to earn a master’s degree in 2011 via the Custom Leadership Program. “I had no intention of switching jobs or anything like that,” Sultani explains. “Originally, I set out to get an MBA. But I realized that soft skills are important to me. With an undergraduate degree in communications, I wanted to continue my communications journey. I felt it was something important to the working world.”

Sultani believes that most people already have the tactical skills they need to perform their jobs effectively. Instead, what they often lack are the soft skills to make a leap from manager to director or director to VP. “You need to know how to manage people, processes, and emotions. That’s all managed through communication,” he says. “And there’s something about Northwestern that’s different when it comes to learning this. The professors aren’t intimidating. You can approach them. I’ve never experienced classrooms that were so inviting and fun to be in.”

Earning his MS in Communication at Northwestern while also forming SONNY+ASH inspired him to focus on growing the company, so he joined the firm full time and turned it into one of the fastest-growing companies in its category. “I used everything I learned in class to do that,” says Sultani. “To this day, I go back to my notes. One of my classes taught me how to run a meeting, and I still use that information. I still look at my change-management notes.”

Last year, he sold the company and opened his own digital agency focused on SEO and SEM work for healthcare institutions. There, he quickly found his sweet spot: Analyzing performance of the ad agencies his clients worked with, as well as the results of the digital advertising campaigns they created.

As he helped brands improve their advertising performance, he realized he wanted to return to work for a company so he could focus more on communication and worry less about the day-to-day operations of running a business.

Today, Sultani is the vice president of business development at Grand Marketing Solutions (GMS), an agency that focuses on digital lead generation and nurturing. “I purposely chose a small agency because I love growth,” he explains. “It’s fun to be in high-growth mode. It feeds into who I am.”

In his role, Sultani helps GMS find unique approaches to cater to clients’ needs while also uncovering new skills the company needs in order to provide even better service.

Although the job transition wasn’t the reason Sultani pursued his MS in Communication, he says the program prepared him well. “A lot of what I’m doing involves making sure everyone is aligned, which ultimately comes back to communication. Because of this degree, I have the skillset now and can leverage it within this organization. Having soft skills really helps. Communication is extremely complex at the organizational level because people and emotions are involved. If you can simplify and control something that’s complex, then the world is yours.”

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Where a Graduate Degree in Communication Can Lead

Posted October 3, 2019 by twc459

Kindred spirits: That’s what Randy Iden, faculty director for the Master of Science in Communication (MSC) program, calls the professionals who pursue an MSC at Northwestern University.

Most incoming students have seen firsthand—based upon their own work experiences—how communication impacts an organization. “Externally and internally, to be part of that, is really powerful and fulfilling,” Iden explains. “It’s where the magic happens.”

Whether they bring a few years or decades of job experience with them, MSC students find themselves at Northwestern because they’ve uncovered a passion for and interest in communication—and want to use it to make an impact.

Numerous studies—including a recent one from the National Association of Colleges and Employers—indicate that companies are looking for workers with solid written and verbal communication skills. (In fact, written communications skills was the most sought-after attribute in 2018.)

“The ability to use communication tactics effectively continues to be a real need in a variety of workplaces,” says Iden. “Communication is what holds us all together. Earning a Master of Science in Communication gives you the opportunity to bring together everything you’ve learned before—what you’ve learned in your working and personal lives—to become a more confident thinker, manager, and doer.”

Career Options in Communication

Many of today’s positions have communication at their core, which opens up plenty of new career opportunities in for-profit corporations, nonprofits, and government—whether those roles involve communication with internal constituents, association members, current or prospective customers, stakeholders, or potential employees.

Talent management is one area in need of communication professionals. “Being able to negotiate the needs of a potential employee and the customer—the company paying you to attract talent—requires subtle communication skills,” Iden explains.

Change management is another opportunity: Providing structure and communication so people feel confident and well-informed during times of change. “An MS in Communication gives you the ability to manage expectations and present information in the right way. It’s a skill: Being able to control the communication process so everyone knows their role when an organization undergoes change.”

The emergence of social media and the volatile landscape of organizational risk requires managers in all types of organizations to be trained in crisis communication. “We’ve developed an interactive crisis simulation that allows participants to respond to changing conditions in real time across multiple communication platforms,” says Iden. “Just identifying which events to respond to can be challenging. Even events that occur outside your community or organization can quickly become existential threats.”

The simulation allows students to decide when and how to react; it also allows them to improve written and oral communication skills. “There’s no substitute for creating real messages under the pressure of quickly evolving scenarios.”

Public affairs is another growing field where a Master of Science in Communication pays off. “A student who graduated last year now works for a solar energy company in government relations,” Iden explains. “The company needs to get governmental approval from all different levels. She talks to different government agencies and regulatory bodies and explains what the company does, answers their questions, and clears up misconceptions.”

What Sets Our MSC Program Apart

Northwestern’s MSC program stands out when it comes to studying communication at the graduate level—and there are a few big reasons why.

· Core communication faculty lead the classes—even though it’s an 11-month program that can be done online or on campus on Saturdays. These world-class instructors are experts in the communication field who choose to spend their time with students because they believe in the program—and in the value of communication.

· Carefully curated curriculum is based on enduring principles and skills as well as new communication models and concepts. “For example, we have a class about content marketing and influencer marketing,” Iden says. “We design coursework for working professionals. You can also customize your classes based on subjects you’re most interested in or that you find most valuable.”

· The degree can be earned in one of two ways: through the Custom Leadership Program for students at any level or through the Hybrid Leadership Program (a combination of online and on campus) for experienced leaders.

“Whatever your career specialty is, being able to add superior communication skills differentiates you within your organization and along your career path,” says Iden. “During this program, you learn as much from the people you go to school with as you do from the faculty you take classes from.”

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A Conversation with Northwestern MSC Alumni, Sanjay Patel

Posted March 1, 2019 by rme9927

Sanjay Patel graduated from the MSC program in 2000 and also holds an MBA from DePaul University. He is currently the Chief Operating Officer at the Illinois Power Agency. Sanjay is a government, risk, and compliance leader with over 25 years of progressive experience within management consulting, information technology, financial services organizations, and state government.

How did you decide on attending the MSC program?

I was drawn to the MSC program because I knew how important communication is from an individual, relationship, and transactional perspective. I also knew how important it was when thinking about corporate culture and behavior. I connected the dots for every aspect of an organization and found that communication was the foundation. Communication is a lifeline no matter what industry you’re in. I wanted to be in a program that stressed the importance of communication while focusing on leadership, and I knew the name recognition of Northwestern University was important.

I scheduled interviews with the program director as well as a few of the faculty members because I knew I needed to do my due diligence on the program.

Now I’m in the c-suite and I have to tell you that communication has had a profound impact on my career. A lot of people come to me for help with various written communication items and I consider that validation not only of my skills but also what I learned from the program.

Did any specific courses have an effect on your work or personal life?

One that stands out was the Leadership and Decision-Making class taught by Paul Arntson. For me, leadership means you lead by example. I have led many project management teams in my career and every time everyone knew more than me, but no one could manage a relationship as well as me. They were not experienced enough to manage a client like I could – not only when it came to sales but also delivering value.

What advice would you have for someone considering the MSC program?

I would say don’t just jump in, but evaluate what you want out of it. What does the MSC degree mean to you? What is its relevance to your professional journey? Is it something that’s going to help you evolve?

They have to ask themselves a critical question which is, ‘What is it going to offer me and, more importantly, what am I going to offer the MSC?’ because the cohort aspect is very important.

They need to understand that communication is the lifeline of every relationship and transaction around the world. For example, why do people shake hands? It consummates a relationship and a transaction – it’s nonverbal communication.

Finally, they have to do a self-reflection about how they are going to get the most out of the program. They will benefit most if they take a deep look at the courses, faculty, and the cohort and understand how they’re going to leverage those attributes toward accelerating or repositioning themselves in their professional journey.

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Mission Vs. Vision Statement. How to Write a Mission Statement You Actually Use

Posted December 11, 2018 by rme9927

Mission and vision statements are indeed different, and understating the difference is key to developing the most effective statements. A mission statement is basically what defines a company’s business, while a vision statement should be all about the future of the company. “Vision statement is the lodestar that you are following to plot your course. The mission statement is the workhorse that you ride to get you to the destination”, Professor Randall Iden, MSC Faculty Director, explains.

When writing a Mission statement, it is important to recognize what the mission statement should tell you about the company. the mission statement is action-oriented and should let us know 3 important things as describes by Professor Iden:

Who we are.
What our shared values are.
what we are trying to accomplish.

Real-world examples

For example, the mission statement of Northwestern University is: “Northwestern is committed to excellent teaching, innovative research and the personal and intellectual growth of its students in a diverse academic community.”

Mission statements are not only limited to the company as a whole but can also be different depending on each department that makes up the company. “Each department in an organization can have a submission statement that emanates from the larger mission statement. By doing this you ensure that the identity is reinforced, as it is very hard to keep the organization together and link everyone without a strong sense of identity”, Professor Iden emphasizes.

For example, the mission statement of the student affairs department at Northwestern University is:

“The mission of the Northwestern University Division of Student Affairs is to educate students, engage the community, and enrich the Northwestern experience.

We pursue our mission by providing learning programs, services, and mentoring to maximize students’ potential; removing barriers to learning; strengthening readiness to learn; and sustaining a safe and healthy Northwestern community.”

Where do companies go wrong in mission and vision statements?

Professor Iden explains that the most common mistake companies can make is using clichés. “Using clichés and boilerplate language, using language that sounds good to put up on a website but never intending to use it as a text that governs behavior and responsibility.”

Finally, we must not forget that an effective mission statement needs to involve everyone in the company, and that includes valuable stakeholders. Professor Iden stresses: “Those organizations that are dedicated to a larger purpose and aware of the interests of key stakeholders are much more likely to be successful and have fulfilled members than those that are unsure of how today’s task relates to something larger.”

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A Conversation with Northwestern MSC Alumni, Denise Halverson

Posted December 4, 2018 by rme9927

Denise Halverson is a Records Grades Specialist in the registration and records department at Elgin Community College. She works with students, instructors and deans to provide accurate, timely and consistent grade records. For many of her students, they are the first in their families to go to college, and it can take three or four years to get their associates degree, and she truly enjoys letting them know they have met all the requirements to graduate. Denise graduated from MSC in 2018, and previously completed her bachelor’s in journalism at Boston University. She felt that Northwestern was the right choice for numerous reasons.

“I wanted a degree of substance that was accelerated. Given the amount of time I had been out of an academic environment, I didn’t want to have to take the GRE. I was particularly attracted to the structure under the core curricular themes. I could visualize the takeaways and what was possible.”

Halverson also added how meeting the faculty and staff confirmed her decision even more.” A critical factor, for anyone thinking of getting an advanced degree, is trying to determine how it will better your career. No other master’s program comes close to the refined structure or the excellence of faculty that the MSC offers. Add in the support of career counseling, personal brand development, the library resources, and the choice for me was quite simple.”

How has your personal and professional life changed after MSC?

I am definitely more of a risk taker in my work now. I thank Professor Mike Roloff for this. Mike’s idea about best practices changed the way I think about managing the complexity of process. “Throw the concept out the window,” is my paraphrase of his idea. The thought that managing change could be done with a road map of what has worked in the past, seems ridiculous to me now. It might be safe, but it fails. Critically assessing the moving parts and acting on those gives you a chance for success. In short, best practices are the death of innovation.

Did any courses or content have a specific effect on your work or personal life?

Communication, management, and ethics with Professor Iden was the class that provided a platform for me to critically think about how I want to go forward. Structuring an ethical framework was not just an academic exercise. I use it frequently to make sure I sit back and think critically about ethical dilemmas before acting. When I do act, it is with a reasoned approach that I can validate. I voice my decisions, my virtues, with more confidence as a result. Additionally, engaging in decision making through an ethical panel each week, made me appreciate the value of this very specific style of teamwork.

What advice do you have for prospective students?

Attend an open house and ask questions. Look at the structure of the curriculum and the options for the capstone component of the program. I would encourage anyone who wants to leverage the degree for a transition to think about the case development option. It is an opportunity to show how your past work experience and the MSC can help you transform your career path. If you want more information, ask to contact an alumnus to discuss how the MSC has helped them.

The MSC is only a year, so have a plan going in. The more you prepare, the more you can achieve. MSC has exceptional faculty, administrators and staff but you are the key to your own success. This is especially true if you want to do a case development. You will need to narrow your topic and begin the process of research in the first quarter.

Finally, remember to enjoy yourself. The MSC provides an opportunity to dig deeper into areas of interest with guest speakers and additional seminars. Take advantage, you are not just getting a degree; you are embarking on a journey of discovery.

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Glad To Be a Purple Grad!

Posted September 4, 2018 by rme9927

By Patricia Bandar, MSC ’18

Graduation is usually the end of a journey, but ours was just the beginning. Overwhelmed with emotions was an understatement as to how I felt when the class of 2018 MSC students were all gathered, waiting for our queue to enter the Alice Millar Chapel. Looking around me, seeing everyone’s faces, and knowing that this is the end of a Saturday streak that we had going on made it a bittersweet moment. I was thrilled but at the same time I felt like I was saying goodbye to friends that have become more like family.

As I entered the chapel and looked around, I realized that I was celebrating a union of knowledge and power with front row seats! We said farewell to the faculty director, Michelle Schumate, and welcomed the new faculty director our very own professor Randall Iden. To top it off, we heard and enriching speech by our keynote speaker Tim Kazurinsky. At that moment I knew that my whole future was ahead of me, I felt proud and unstoppable.

Tim Kazurinsky, the keynote speaker, inspired us with an uplifting speech about his personal experiences and admired our diverse backgrounds:

“It turns out you’re a wonderfully diverse bunch, you hail from ten different countries, you range in age from 22 to 60, you represent twenty-four different job industries, seventy percent of you have chosen the gender female!”

Ending his speech, he reminded us of the resonating footprints we should leave as Northwestern graduates:

“What about you? What part do you want to play? Who is it you really want to be? Where are you headed? What is it you want to achieve? And how exactly do you want to leave your life?”

With that being said, I wanted to share some thoughts about graduation from the many different perspectives that helped shape our 2018 MSC cohort, and where their footprints will take them next.

How do you feel after Graduating?

“It was truly a rewarding experience, I am excited to meet the new challenges, and MSC has given me the skills I need to succeed.” – Denise Halverson

“I have to admit I had some post-graduation depression. Bittersweet, while I got my Saturdays back I did not get to see some of my favorite people every week” – Melissa Meyer

“After graduation, I feel both a sense of calm and a newfound confidence within myself.” – Sean Campe

“I feel accomplished, relieved, and utterly unsure of where the time went! But most of all, I feel excited about the ways in which this education will surely serve me in the future.” – Sion Owen

3 words that sum up your MSC experience?

“Rewarding, challenging, valuable”– Lauren Wilkins

“Encouraging, enjoyable, enriching” – Naomi Shay

Any resonating words from professors?

“I remember Professor Iden told me to forget about grades and put my real thoughts into my papers” – Berry Yue Zhong

“I clearly remember the advice from Andy Crestodina when he told me that No good response should ever be wasted in an email, view them as opportunities to produce and share content. Share your content with the world” – Robert Stein.

How do you plan on giving back to the MSC Community?

“I want to make sure that I take the experience of the MSC with me and spread it. Being a positive force in my community and representing MSC with distinction is something I feel strongly about. MSC has shaped me and I will honor that.” – Denise Halverson

“I plan to give back to the MS Community by participating in alumni events and possibly serving on supplemental panels like lunch and learn” – Kayla Jay

“I plan on giving back to the MSC program by attending alumni events and hopefully contributing to panels in the future.” – Elaina Kritikos

So many encounters, conversations and friendships helped shape my journey through the MSC program. From the beginning, I was welcomed by everyone and felt like I belonged at Northwestern. That alone was just the tip of the iceberg of what this program had to offer. Now, the most important question is, what am I going to do with my Saturdays? What can be more productive than attending classes for a master’s degree at Northwestern University? I guess I will have to figure this one out!

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The Capstone is Back

Posted May 11, 2018 by rme9927

Most master’s programs have a final project or thesis, and the MSC program is no different. The MSC Capstone Project integrates all of the coursework and practical experience of the MSC program. Students will demonstrate that they have achieved all of the learning outcomes of the program through a three-part class that extends the entire duration of their program. First, using an ePortfolio format, students will reflect on the knowledge, skills, abilities, and competencies they gained in the MSC program and provide tangible samples of work as substantial evidence of these accomplishments. Second, students will demonstrate that they can apply their knowledge and skills to new problems through case interview or through developing a written case. Third, students will demonstrate their communication skills through a public presentation about the added value their MSC degree confers.

Elizabeth Kollross, class of 2011, has sat in on parts of the new Capstone project. “There were three practica we had to complete during my program,” Kollross said. “They were beneficial and important but felt a little separate from the overall program. The capstone project does a better job of having students draw in the experiences throughout the program.”

Annotated Bibliography

We hear time and again about alumni turning to their “MSC Box” when facing a new challenge at work or simply looking to refresh on some material from their time in the program. Now, students collect the papers, research, notes, and other materials they find useful and annotate those so that they will have a living resource available to them when they graduate.

In addition to simply creating an index of materials, it also helps students think about the throughlines in the program and investigate the topics they have encountered throughout the fast-paced year.

Case Interview or Case Development

If the Annotated Bibliography is about collecting information in a meaningful way, this section is about using the things students have learned to solve a problem.

Students choosing to conduct a Case Interview, sign up for a time and are emailed a case 24 hours in advance. That case is closely related to the core course and the student is expected to present a brief diagnosis of the case’s problem as well as their suggested solution, relying on what they have learned in the program.

Kollross has been a part of the panel giving feedback to students completing the case interview. “The MSC has done a great job in developing an assignment that shows what students have learned and is very much a real-world type of exercise. There is also great value in the immediate feedback. Most students (or people for that matter) aren’t used to this level of analysis/critique of their work. It’s a good opportunity for reflection and feedback.”

Students choosing to do a Case Development have a different experience. These students use data and experiences from a real-life situation and conduct an in-depth study of the underlying causes of the problem and their recommendations for a solution.

Both of these options give students a place to put the lessons they have learned into practice and begin to think about how they will transition their knowledge out of the classroom and into the workplace.

Value Proposition Statement

Most students in the MSC program are looking to leverage the degree to change careers, jobs, or become more confident in their current role. In order to help them make sense of their journey, we have introduced the Value Proposition Video.

Students record a brief statement about themselves where they create a concrete description of who they are, what skills they have, and what they bring to the table.

This video helps students understand that they are more than just the sum of their job titles and experiences and that it is up to each person to tell their own story. This section of the Capstone also gives students yet another opportunity to practice their presentation skills as well as reaching a tailored audience of their choosing.

The MSC program is excited to offer students these new opportunities that enable them to explore and share the value of their time in the program.

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A Conversation with Northwestern MSC Alumni, Bob Lueders

Posted April 20, 2018 by rme9927

Bob is the CEO of Radicom, Inc. and a Co-Founder of VOCEON Chicago, LLC, companies that work in advanced communications technology for public safety agencies and commercial clients. Radicom, Inc. is currently installing the 911 communications system at O’Hare and Midway International Airports. While furthering his career at Digital Equipment Corporation, he completed his undergraduate studies at Roosevelt University before moving on to the Master of Science in Communication program at Northwestern.

Why was MSC the right program for you?

Well, I was working full time at Digital Equipment Corporation at the time, so I was definitely looking for close proximity as I needed to stay in the area and I was also definitely looking for an executive graduate program. There are a few of them, at Elmhurst College and Lake Forest College, for example. However, the reputation at Northwestern was a significant draw for me.

I went to some information sessions for various programs, including for the Kellogg MBA Program, but I didn’t care for the atmosphere of Kellogg. It was significantly bigger and definitely a more dog-eat-dog and hyper-competitive environment. When I came to the information session for MSC, I knew I preferred the size, the curriculum, and the culture.

Despite the fact that I’ve been with tech companies for 40 years, I am not very technical in my skills. I’ve worked primarily in finance, administration, operations – people skills sort of things. When I came to the MSC program, I was responsible for the management of 20 to 30 employees and I was far more interested in how best to lead and communicate well with each of them to foster their growth and productivity, than to advance my knowledge of corporate finance or marketing, such as you’d gain from traditional MBA programs. What you find is that 80% of your time and energy, if you hold a management position, is spent managing people, so finding how to best communicate, motivate, and work well with them is critical. The other stuff you can learn on the job. That’s why this degree worked better for me — my role was never technical, it was more operational.

What is something you’ve learned that has made an impact on your professional and/or personal life?

Everything in life I’ve learned boils down to problem solving and decision making. One of the most important things I learned in the program was ‘equifinality’, which loosely translates to ‘there are lots of ways to skin a cat’. It contends that there is no single correct answer or method to tackle a problem. In a team situation, the faster you come to the conclusion that your way isn’t the only way, the better off you’ll be, and that’s when you get into really collaborative types of thinking. We tend to look at things and think we know the correct solution…that we naturally have the right perspective on it, but oftentimes that thinking leads to less than optimal results than might be gained by stepping back and getting more viewpoints from teammates.

I’ve developed a more collaborative working style, which the MSC program has always encouraged. In addition to personal assignments, we had group projects which allowed for perspective sharing and new ways of approaching a problem. Because I’m not technical in a very technical company, that’s been very valuable for me to have. I often need to rely on people who have a more thorough understanding of the product.

What was your favorite aspect of MSC at Northwestern?

Definitely my classmates. They’re something you take with you. I have very close friends from the MSC program that I continue to see regularly. When I got into this program, I realized interacting with my classmates was going to be very different than as an undergrad. In the MSC program everyone wanted to be there in every class, everyone was smart as hell, and their experiences were fascinating so it made for an exceptionally stimulating experience. I learned as much from my classmates as I did from my professors, just in the way they approached things.

Also, as a member of the board of the alumni association, I get to be involved with all things that go on with MSC and constantly meet new people throughout the MSC community, locally and abroad. We organize regular events and get together three to four times a year.

What advice would you have for anyone considering the MSC program?

Be a sponge for information from your professors and especially from your classmates. It’s a very high-level student that you’re going to be in the MSC program with and you need to take as much advantage of that as possible. I feel fortunate that I had the class I did. We had such a wide variety of business experiences, from banking to manufacturing to law, and it was really interesting because people would come to the table with a perspective with which you would never have thought.

As an example, there was a woman in our program named Jeanette Yep who was in ministry in Massachusetts. She came at our curriculum from a completely humanistic approach to problem solving, whereas in business the bottom line and economics are often the driving force in any decision being made. Her perspective was unique for me in considering ways to solve problems.

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Categories: Alumni Spotlight