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Interim Director of Master of Science in Communication program

On behalf of Ellen Wartella:

Dear MSC Community,

The Department of Communication Studies is pleased to announce the appointment of Amy J. Hauenstein, MA, as the Interim Director of the Master of Science in Communication program. Hauenstein will assume this position effective immediately. Hauenstein earned a MA in Education from Ursuline College and will complete her Ed.D in Curriculum Studies at DePaul University in 2016; since joining the MSC program, she has served as Assistant Director. A national search for a permanent director will start in the near future.

Sincerely,

Ellen Wartella

 

Al-Thani Professor of Communication,

Professor of Psychology, and Professor of Human Development

and Social Policy, Professor of Medical Social Sciences

Director, Center on Media and Human Development

School of Communication

 

Chair, Department of Communication Studies

2148 Frances Searle Building

Northwestern University

2240 Campus Drive

Evanston Illinois 60208

 

Alumni News: Craig Pugh, MSC ’90, named Agency President of Public Communications Inc.

Public Communications Inc. Names Craig Pugh Agency President

Appointment adds marketing, management capacity to support agency’s continued growth nationally

CHICAGO – April 22, 2015 – Public Communications Inc. (PCI) www.pcipr.com announced today that Craig Pugh of Tampa, Fla., will join the national integrated communications firm on June 1 as president. He also joins the ownership team of the 53-year-old agency ranked one of the largest independent, women-owned PR firms in the country.

Pugh, 58, brings 30 years of extensive management and marketing experience to the agency, and returns to Chicago after several years leading two Florida cultural attractions through strategic expansions and multi-million-dollar capital campaigns.

Pugh comes to PCI from the Lowry Park Zoological Society in Tampa where he served the past five years as CEO and directed a staff of 350 and a budget of $20 million. He previously was executive director of Palm Beach Zoo, Palm Beach, Fla.

“I’m excited to join such an accomplished team of professionals at a time the agency is poised for growth and expanded reach. I look forward to bringing executive leadership and communications expertise to PCI’s array of clients. It feels like I’m coming home to Chicago, where I have deep roots and admire the extraordinary community of education, culture, research and business development,” said Pugh, who held senior editor positions at Scott Foresman Publishing and Times Mirror/Mosby Year Book prior to working at the Chicago Zoological Society as associate director, Communications.

Pugh earned a Master of Science in Communication from Northwestern University.

As the agency’s fifth president he will help manage professional development and concentrate on the agency’s growth in all sectors, including tourism and hospitality planning and development, business to business, and association marketing, as well as provide executive and issues counsel to clients. He has served on several boards, most recently the Florida Attractions Association (FAA), Florida Association of Museums (FAM), and advisory board of Visit Tampa Bay, and was appointed in 2009 by Florida’s Governor to the Florida Council on Arts and Culture.

“As our agency continues growing into new business sectors and we expand the menu of services we provide, Craig’s proven talents in executive management and collaborative team development strategically enhance our capacity to meet the needs of our diverse clients,” said Chief Executive Officer Jill Allread, APR, who has held the president title since 2010. “His leadership and communication experience are a great addition to our team of talented communication counselors and strategists.”

About PCI

PCI is a national, full-service communications and marketing agency with more than 55 professionals committed to making a positive difference for our clients and our community. PCI is the fifth largest independent public relations firm in Chicago and within the top 55 in the nation.

PCI provides clients global reach through the WORLDCOM Public Relations Group, one of the world’s leading networks of independently owned public relations counseling firms. The agency is a certified Women’s Business Enterprise (WBE). PCI’s offices are at One East Wacker Drive in downtown Chicago.

A Letter from the Director

Dear Friends,

Thank you for eight amazing years as your program director!

My time with you has been among the most professionally transformative, fulfilling, and productive of my career. I have learned and grown more in this role than ever could have been anticipated and am personally rewarded by your camaraderie and friendship.

It is with immense gratitude that I move on from this role to fulfill longtime plans to return to the East Coast and will settle in suburban Boston with my family next month. I am looking forward to time off this summer, to completing my dissertation this fall, and to moving on professionally thereafter.

Again, thank you for embracing me as your program director and for sending me off with a wonderful outpouring of support.

Sincerely,

Staci H. Zake

New Student Tip #3

Tip #3: Travel lightly.

If you arrive at the MSC program with some work experience (as most–but not all–of us do), you are probably used to having some space to call your own at your workplace. This space is likely where your personal items and coat get stashed for the day. In other words, you forgot what it’s like to have to carry your belongings around with you.

Well, prepare to remember. In college, there is no designated space to call your own in the academic buildings. Coats, backpacks, handbags, and anything else you bring with you will be your responsibility throughout the day. Furthermore, items left lying around in common areas outside the classrooms have an unfortunate tendency to disappear.

MSC Saturdays involve:

  • The morning core class, which is often quite full and requires the most squeezing of yourself and your stuff into a small space,
  • Lunch, which involves walking to/from another building, again stashing your stuff in close proximity, and finally
  • The afternoon elective class, which is typically smaller and thus provides the most leeway for piling your belongings onto an adjacent chair.

I found I refrained from wearing long or heavy coats, except during the worst weather. For example, I have a long down parka that has been my go-to for about eight Chicago winters now, but although it is very light it was just too much to deal with on class days. On the other hand, a short, light jacket fits easily onto the back of any chair.

Same goes for my bag. I shopped high and low for the perfect backpack that would fit my things in a slim design, and everything I carry has to fit in there. I refrain from bringing anything else with me if at all possible, because it’s too much trouble to have more items to carry around during the day.

Traveling lightly will help ensure your focus can stay on your studies, and less on the annoyances of managing your belongings while at school.

P.S. A friendly reminder and invitation to my fellow bloggers to please contribute to this running list of new student tips, if they have something to share.

New Student Tip #1

A small stack of reading material

Tip #1: identify a few speed reading strategies, and start practicing them.

Shown here: coursepacks for just three courses.

Not pictured: the myriad documents I read electronically on my iPad.

As Professor Rick Morris said, “Graduate students need to be efficient.” Reading every word of the assigned articles and case studies in this program would be (in my opinion) inefficient. I don’t advise skipping readings, but rather finding ways to speed up the process.

I invite (or should I say challenge?) my fellow bloggers-in-crime to add to this list. Let’s see if we can get to, say, 30? Thirty tips for 30 years of MSC? I like the sound of that.

The Spring Quarter Slide (With Apologies to the Trees)

The trees

It happens every year. My favorite group of trees on the lakefront come alive with beautiful, delicate, fragrant blossoms in spite of the winter weather they endure. Half of them white, half of them pink, their branches positively exploding with flowers. I make a point of walking through them every day this time of year, a seasonal ritual that makes me very happy.

These beautiful blossoming branches often remind me of things—new life, nature’s amazing wonder and beauty, or my own springtime wedding. This year I also see my MSC experience in the branches. Me, emerging from a winter of challenging course work and professional self-scrutiny, feeling the sun shine again, ready to bloom.

Just when the white blossoms peak, the pink blooms emerge, and eventually they both give way to full green leaves. So too, the MSC experiences seem to flow as one event triggers the next. Winter quarter fades into spring, the orchestrated chaos of studying ensues, and now I’m thinking about graduation announcements. With apologies to the trees, having watched them year after year, they remind me of how far I’ve come.

Spring quarter didn’t start out this way. It got off to a bumpy start for me, and I’m not sure why. Spring break, unlike the winter break that preceded it full of holidays and obligations, was a real rest. My husband and I briefly escaped the cold weather to a warmer place where I completely unplugged. Then I kept the flame alive reading books recommended in the Globalization class. Winter quarter was quite challenging, but I felt proud of my work as I reflected upon it in the rearview mirror.

Back in class, though, it became clear how much each quarter has its own personality. New classes and new professors bring new types of learning experiences, and it was disruptive for me. In both classes I’m responsible for weekly assignments in addition to midterms and finals, which distributes the load differently but is more consistently tiring. And in a way, starting Q3 made me feel like we were already done; adjusting to the changes felt futile.

By Week 4, thankfully, I had a routine down and felt more like myself. It’s a short-lived platitude, since the number of Saturdays left in this particular session is rapidly dwindling. But, I’m learning valuable nuggets in my classes. I look forward to my weekly assignments. And it feels good to be finding a stride, even if it’s inevitably short lived.

See, exploding with flowers!

Maybe it’s all the pollen, but I really admire those white and pink trees. This year, they also cause me to realize I am feeling really good about what I’ve accomplished and about what lies ahead. The purpose of the pain is becoming clear. Winter is a memory and lo, there is life within the earth again. Like the blooming branches, I have something valuable to contribute, and I’m feeling optimistic that I will get my turn.

International Roundtable Discussion

Lu Bai, MSC ’12, led an International Roundtable Discussion on Saturday, May 2. This session was designed exclusively for international students by a former international student to provide advice for navigating university resources and developing a post-graduation OPT/employment strategy. This was a great opportunity for current students to receive insight from an experienced alumna who has gone through MSC and successfully leveraged her degree to advance professionally!

 

Understanding and Leveraging Networks

For the Spring Term, our morning class is “Understanding and Leveraging Networks”, taught by Noshir Contractor (known as Nosh). Before the term began, I wasn’t thrilled about this class. Networking events are boring to me and I dislike individuals who try to connect for their own personal benefit.

Thankfully, the assumption I made about the class was entirely wrong. “Understanding and Leveraging Networks” is not about networking; rather, it’s about the study of networks. This distinction is critically important. Each of us has a network, whether it is a personal network made up of family and friends or a professional network comprised of colleagues. The guys you play pick up basketball with; they’re in your network too. This class is a study of those network connections and the different roles people play in those networks.

Our first paper is rather interesting too. We are tasked with analyzing our own personal Board of Directors. Just as an organization has a Board of Directors that provides resources and guides in strategic decision-making, each of us has a group of people we heed advice from during important, life-changing events.

Nosh then tasked us with analyzing our personal Board of Directors for potential gaps. For instance, are there a lot of personal connections, but not enough professional connections in your network? If you only talk to your mother and father about a career change, that’s true for you. Perhaps there are a lot of peers in your network and it’s lacking that mentor/mentee relationship. For myself, that last statement is true. I have too many individuals in the same stage of life as me and need greater thought range.

How about your Board of Directors? Who are the people you call when you’re falling in love, making a career change or whether or not you should enroll in this program?

Creating a Portfolio Website That Makes Me More Marketable as a Sports Business Writer

Building a portfolio website is a powerful and effective communication tool that enables me to market my work online. Mass media communication, such as Internet and blogs, is an ideal way to display my overall talents, share my “sports business journalism” content and profound passion with the others, and enhance social and professional networks. Since sports remains a big multi-billion dollar global industry, I attempt to progress and ameliorate multiple business communication skills in order to become a talented sports business writer in the near future.

The basic goal of establishing a portfolio website is to make myself more marketable as a sports business writer. Since I relish writing sports business stories, I am eager to establish a portfolio website that enables me to promote sports business stories to the general audience. I make certain that my website is visible and conveniently accessible for the audience. Showcasing my overall talent to an employer is definitely a high priority, but I also want my portfolio website to be more interesting and relevant, and enable the audience to know about me personally and professionally.

Feel free to check my website!

The Aftermath

The remains of a productive group work session at the library

Prospective MSC students often ask about workload in the program. “How do you deal with it?” “Do you have time to do anything?

The answer is: you just deal, even if you can’t really articulate how it all gets done. I like this shot of the aftermath of an evening group work session in the library. The artifacts of the room and our time there create a sort of tableau of modern student life. A fleeting moment captured and preserved. The objects seem mundane, but they are also surprisingly evocative of a unique combination of time, place, and energy that will never be repeated.

The main library has changed so much since I was an undergrad here. We reserved a collaboration space in the main floor computer lab and utilized the computer, projector, whiteboards, and markers provided to work on our project. The cafe down the hall was a source of refreshments and snacks. And all around us were more students working in their computer cubbies. The whole place is brighter and more alive.

We were studious and cool and oh so productive. And we wrapped up by 10pm.