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Category: Northwestern

The Hazards of Agreement

Was it strategy or serendipity that placed Collaborative Leadership as our first required class in the MSC program? I haven’t sought out a formal answer, but it certainly feels strategic, because a large part of this course is randomly-assigned team activities, meaning we have an embedded opportunity every Saturday to get to know new people in


Saturday has become my favorite day of the week. You may think, “Class from 9:30am – 5:00pm, every single Saturday” and cringe – but you shouldn’t. Don’t feel bad for my classmates or me, because… Saturdays are our days without stress from work Saturdays are our days without readings, homework, papers, projects – and all

Can a Company Own a Specific Color?

Trademarking, branding and color copyright. This was a topic brought up today in the Visual Communication class that got everyone thinking. Can a company trademark a color? The initial answer we settled on was no, but after further discussion, we believe the answer is yes, under certain circumstances. We know that companies can trademark fonts

Design: Recreating a Website

Design is extremely crucial. Think about your favorite clothing brand or company, you know their logo, right? You know that the Swoosh symbol is associated with Nike, the M arch is McDonalds, and the red bulls-eye is Target. Logo design is what a person thinks of when thinking of a specific company, which makes their

There is No I in Team

Teams, they surround us on a daily basis: at work, our kid’s sports teams, and in school dealing with group projects just to name a few. We have been dealing with teamwork our entire lives but did we ever really understand how we pick our teams? Who works well together and why? In the Understanding

Social Media and its Effect on the Youth

I was assigned a book report for my Understanding Media Markets class, and I stumbled upon this really great novel about social media and how it is effecting the youth in today’s society. Many people think that social media and the accessibility teens have to their phones is going to ruin them and their social

Long Tail vs. Blockbuster Strategy

Long tail and blockbuster strategy might be terms you have heard before, or they could be completely new to you. Both are very important to understanding how companies determine how to spend and invest in products or movies. Long tail can be used in the marketplace for almost everything, including the retail world and media

The Future: Selling Less of More

Chris Anderson in his novel, The Long Tail, discusses where the future of business is headed. Stores are moving away from selling a lot of one specific product to selling small amounts of a lot of items. How does it work though? There are a couple rules to follow to help you understand how it works.

Location: We are Lucky to Live Where We Do

It was just brought to my attention that there are only 18 sessions left of the MSC program. That just seems hard to believe, in my opinion. I feel like we just met at a meet and greet and started class… I guess it is true: time flies. We should make the most out of

Location and Why it is Important

Are you in the right location to make the most money for your career? Have you ever thought about this question in depth? Where you live matters more that you know. Until recently I had not thought about it. I always figured I live close to Chicago, which was a blessing because there are endless